Teaching Marketing Students to Create GenAI-driven Social Media Content
Marketing educators face the challenge of equipping students with practical skills that reflect current industry trends.
Marketing educators face the challenge of equipping students with practical skills that reflect current industry trends.
As we prepared for the start of Fall semester 2024, there was buzz around our campus about administration raising the caps in our condensed 8-week online courses to match the high enrollment caps for our 16 week in person courses.
When students learn there will be group work in a course, they often let up a collective groan.
I recently transitioned to teaching a financial accounting course for first and second semester seniors majoring in finance.
During the spring 2024 semester, we redesigned our courses to pilot a cross-course group project involving a social sciences (SSC) course titled, “Social Justice Movements in the U.S.” (taken primarily by first and second year students as an elective) and a health sciences (HSC) course titled, “Capstone” (taken by fourth year students as a program requirement).
There is no shortage of productivity and efficiency advice for entrepreneurs. An overflowing supply of books, websites, newsletters, podcasts, and videos offer tips, tricks, and strategies to help entrepreneurs manage their time, attention, and priorities.
Having never viewed myself as an expert and periodically believed I’m an imposter just waiting to be found out, I went a long time without worrying about the so-called curse of knowledge.
Back in 2018, I decided to take the plunge and move to an OER textbook. Now, for those who aren’t familiar, OER, or Open Educational Resources,
It is often said that much, if not most, of communication comes not in what we say but in how we say it. We might say something that sounds angry, but our facial expression demonstrates that we are joking.
It started with a yawn. I saw it contagiously meander through the classroom. I was reviewing punctuation rules with my students, and I had to come to the climax of the lecture: semicolons!
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